Email Marketing

Doesn’t spam kill email as a marketing vehicle? What about Twitter, Facebook, blogs and all the other ways we can communicate online? Isn’t email outmoded?

These are all good questions and legitimate concerns that most people have about email marketing. But most businesses engage in email marketing anyway, because plain and simple — it works. And it works well. It is data driven so it allows us to target, drive direct sales, and even build loyalty and trust. Every campaign provides actionable data that allows us to fine tune the message and offers, so that you can get the best return on investment possible.

Here are some statistics from the Direct Marketing Association that will help you feel better about the real benefits email marketing has to offer.

• Email marketing generated an ROI of $43.62 for every dollar spent on it in 2009. The expected figure for 2010 is $42.08. As such, it outperforms all the other direct marketing channels examined, such as print catalogs. (Read more…)

• In Datran Media’s 2010 Annual Marketing & Media Survey, 39.4% of industry executives said the advertising channel that performed strongest for them was email.(Read More…)

• The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions, just behind SEO. (Read more…)

Samford Bulldogs Season Tickets*

This was a series of email blasts sent out to help create a sense of urgency for buying season tickets. It was sent out 2 weeks before the season started and was instrumental in helping Samford reach their season ticket sales goals.

Honda Career Expo

This e-blast is several years old but a good example of another use for email blasts — Special Events/Announcements. This was a career expo for Honda. “SHARE OUR DREAM to make more than just great vehicles” was the tag line that helped people understand how much Honda cares about the community and not just making cars. This is a great example of building relationships, trust and loyalty through special events and email marketing.

Verizon Wireless PDA Workshop

This e-blast was used to invite people that had purchased new PDA’s to a workshop that would help them maximize the functions of their new phone.

Verizon Wireless Thank You

This was an email thanking Verizon customers for their loyalty with an upgrade offer.