Direct Marketing
Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. The second characteristic is that it is focused on driving a specific “call-to-action.” This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as “response” in the industry) regardless of medium. If the advertisement asks the prospect to take a specific action, for instance call a free phone number or visit a website, then the effort is considered to be direct response advertising.
Life Concept
This concept was created to help Verizon customers understand why upgrading their phone to a newer model will help them in their everyday life. The "Life in my pocket" headline lets people know it's as easy as reaching into their pocket — to stay connected to family, friends, facebook, google calendars or many others apps that will make their life easier. Instead of focusing on the upgrade itself, this concept focuses in how an upgrade can help make their life easier.
Ross Bridge Dentistry
This postcard was designed to announce the new opening of RBD. Ross Bridge Dentistry is an upscale dentist office in Birmingham, Al. It features such amenities as ceiling-mounted flat screen televisions, dental chairs ergonomically designed for patient comfort, chair-mounted monitors for viewing digital radiography (x-rays), “flavored laughing gas,” and free WiFi. We used a "FREE Whitening Kit" as the main offer to pull new clients into the office and also used this as a trackable way to gauge the results.
Verizon Wireless VIP Program
This program was to created to help lower Verizon's churn rate (customers changing carriers) through a new "VIP" program. It would allow customers to receive special benefits that are only attainable through this exclusive program. The result was customers having a feeling of loyalty from Verizon and encouraging current customers to stay with Verizon.
Verizon Wireless Add-A-Line Program
This concept was to encourage Verizon customers to add-a-line during the holiday season. It is a 4 panel folding piece that tells a story of a child being excited and in disbelief that his parents actually got him/her a cell phone for Christmas. The offer is to add-a-line for only $9.99 a month. The message: It's a great inexpensive way to give your kids exactly the gift they want... at a great price for you.
Verizon Wireless BlackBerry Storm Launch
This concept was for The Verizon Wireless BlackBerry Storm Launch. It was an exclusive "Storm Chaser" event for people who wanted to be the first to get their hands on the new BlackBerry. The high-end look and feel fit right in with BlackBerry's business customers and gave regular consumers a feeling of an "exclusive" event to attend.
Verizon Wireless Lenticular
Lenticular printing is a technology in which a lenticular lens is used to produce images with an illusion of depth, or the ability to change or move as the image is viewed from different angles. This technology was created in the 1940s but has evolved in recent years to show more motion and increased depth. Originally used mostly in novelty items, lenticular prints are now being used as a marketing tool to show products in motion. This direct mail piece used the technology to show the different functions of the phone. Several screens were used to help the consumer see the different functions/capabilities of the Motorola Storm. The lenticular also helped the piece stand out in the mailbox because of the thickness and eye catching appeal.
Verizon Wireless Demo Days
This concept was for Verizon Wireless Demo Days. This idea is for customers to come in and demo new equipment that can help their business with better wireless solutions. It relied heavily on telling Verizon customers what and how Verizon can help them be more mobile and cost effective at the same time. It was used for direct mail and in-store signage.
