Brian Blackman » Direct Mail

Text Campaign

Brian — Tue, 13 Sep 2011 03:56:34 +0000

Text Campaign
This is an example of mixing traditional media with new media. These billboards drive traffic to a text campaign for free NFL tickets. The campaign allowed the client to collect opt-in email addresses for a monthly correspondence that is being used to foster relationships with potential customers. It is an example of how traditional media (billboards) can be used to foster interaction with your customers and not just as a one time vehicle for your message.

NFL Direct Mail Ticket

Brian — Fri, 26 Nov 2010 18:39:04 +0000

This is a direct mail piece that was promoting the exclusive Verizon NFL content. It was the actual size of an NFL ticket and gave customers all the information they needed to sign up for the NFL content.

Rock Star

Brian — Sun, 07 Nov 2010 09:46:34 +0000

These concepts are for a year long Internal Communications program designed to recognize employees who go above and beyond to be “Rock Stars” for Verizon. The program takes employees through rigorous interviews and test that have to be passed in order to move on. The winner gets the “Rock Star” treatment for a year that includes Verizon rock concert tickets and VIP passes, exclusive access to company executives that will help them with further career opportunities and a cash prize.

Verizon Direct Mail

Brian — Sun, 12 Sep 2010 17:39:12 +0000

These are some direct mail, FSI and mini-catalog examples. Thees were created as support items for several campaigns that Verizon Wireless ran in 2010. They are consumer, B2B and Holiday related.

Droid E-Mail Blast

Brian — Sun, 12 Sep 2010 17:09:11 +0000

This is an email blast campaign that was used by Verizon/Motorola to drive people to a series of videos that hyped the new Motorola Droid. It went out to all Verizon customers nationally and used the white space on the left, as an area for the email to be customized to specific customers.

Droid X Ad

Brian — Sun, 12 Sep 2010 16:48:22 +0000

This ad was developed for the launch of the new Motorola Droid X. It has been used across multiple mediums and has been used by Verizon in internal and external campaigns.

Joomla! Content Management Site

Brian — Tue, 05 Jan 2010 06:15:24 +0000

This Joomla! Content Management Site was designed to help the client manage the large amounts of information that they have archived for potential clients. They also needed the ability to change out information and post events quickly themselves. The clean simple design makes it easy for potential clients to find information on all of the properties. The flash header adds some visual interest and also adds another way for clients to quickly get to the properties.

Getting customers to upgrade

Brian — Tue, 05 Jan 2010 06:00:14 +0000

This concept was formed to help customers understand how the features of the new phones Verizon was offering, actually effected their daily lives. The offer was to upgrade to a new smart phone that can help make life easier. It tells a story of a couple going on vacation for a 4-day weekend and the many different situations they encounter. The phones helped them find gas stations, get directions, find restaurants and even provided music for the couple to fall asleep to. It really showed how well all the Verizon services can effect everything you do on any given day. A branded website was also part of the promotion and encouraged customers to offer up their upgrade story and how it has effected their lives. Prizes for the best stories ranged from free service for a year to accessories and the grand prize of a new Blackberry® Storm. This campaign resulted in a 14% increase in upgrades over the previous upgrade mailers. Additional Credits: Art Direction – Ellen Hutchings. Copy – Jordan Sowards

Life Concepts

Brian — Tue, 05 Jan 2010 04:36:45 +0000

Life Concepts
This concept was created to help Verizon customers understand why upgrading their phone to a newer model will help them in their everyday life. The “Life in my pocket” headline lets people know it’s as easy as reaching into their pocket — to stay connected to family, friends, facebook, google calendars or many others apps that will make their life easier. Instead of focusing on the upgrade itself, this concept focuses in how an upgrade can help make their life easier.

Ross Bridge Dentist

Brian — Sun, 25 Oct 2009 20:31:57 +0000

This postcard was designed to announce the new opening of RBD. Ross Bridge Dentistry is an upscale dentist office in Birmingham, Al. It features such amenities as ceiling-mounted flat screen televisions, dental chairs ergonomically designed for patient comfort, chair-mounted monitors for viewing digital radiography (x-rays), “flavored laughing gas,” and free WiFi. We used a “FREE Whitening Kit” as the main offer to pull new clients into the office and also used this as a trackable way to gauge the results.