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Animated GIF’s in Email

Yes I used an animated gif on my website. I’m sorry….I still love to see them when used properly and this Homer gif I found (don’t know who created it but I sure do enjoy it) makes me smile. Are there many instances when its appropriate to use one? No. Do they have an impact when used in the proper situation? Yes. Here is an article by Ros Hodgekiss that I thought you might enjoy. Animated GIFs are going through a renaissance. In the last few months, we’ve seen them resurrected from the cringe-worthy virtual graveyard of ‘Under Construction’ banners and...

Reasons for B2B marketers to explore Pinterests

If you haven’t visited pinterests.com then you should stop reading this now and go check it out. It’s an interesting site that allows you to catalogue everything you are interested in. Yes there are plenty of site that can do this, but the way they do it is like nothing I have seen. It is blowing up like nobody’s business and it may already be the next big thing. Here is an article by By Karlie Justus that explains why you should be there. Read...

Why optimize HTML email for tablet devices?

By Ros Hodgekiss I know what you’re thinking – just as we’re coming to grips with optimizing our email newsletters for mobile, suddenly we have tablets like the iPad and Kindle Fire to make things interesting again. So here’s the good and the bad news. The good: if you’ve already created a responsive design for the iPhone, then adapting this for the iPad and similar devices is dead easy. The bad: it still requires extra testing, coding and sooner-or-later, it’s going to be what all your clients are asking for. Before we provide any solid answers on whether...

Eye Movement Patterns in Web Design

This is a link to an article I read by Eric Rowell. It is a fascinating article about where visitors eyes go when they open a website. All to often we (designers) are only concerned about the “Looks” of a website and not how our viewers interact with the site. What a terrible mistake for designers not to realize this and incorporate these principles into their designs. I hope you enjoy the article as much as I did. Read...

Tips for Social Media & Content Marketing

This is a link to an interesting article I read by Adam Singer about Social Media and Content Marketing. It talks about what content really is and explains the correct way to use it for people who are just getting started. It has some good information that is easy for beginners to understand. Read...

Google Gmail Priority Inbox Brings New Meaning to Email Deliverability

by Amy Tierney In an effort to reduce information overload in inboxes, search engine giant Google Inc. is launching a new, beta mail-organizing feature to help Gmail users better categorize messages they want to see most. Email industry experts say that the enhancement reflects ongoing changes by ISPs to improve email delivery. Read more…...

A/B Testing: The difference one line can make

by Ros Hodgekiss Many reasonable folks out there spend a lot of time and frustration in the search for the ‘perfect’ call-to-action. The good news is that with A/B testing, you can chose two suitable one-liners, then let the crowd decide which is their favorite! If you’re curious about the difference one line can make when it comes to the responsiveness of your emails, here’s a quick example. We launched a survey amongst a group of active customers, to help us prioritize improvements to our app this year. As we were keen to receive as many responses as possible, we ran an A/B test...

Does an online initiative translate to offline sales?

by Jennifer Van Grove Last year Dunkin’ Donuts’ “Create Dunkin’s Next Donut” generated more than 130,000 donut submissions and 174,000 votes. But does that translate into offline sales? David Tryder, manager of interactive and relationship marketing, said that last year’s contest, “met expectations on the business side,” and the company, “saw a healthy response in donut sales during the promotion period.” Read...

Fedex uses YouTube and Hulu to go after small business

NEW YORK (Reuters) – FedEx is famous for memorable television commercials, but like many big companies, it is following customers as they navigate from the television to the computer and in turn, shipping much of its marketing to the Web. One of the package delivery giant’s biggest Web campaigns, running on YouTube and Hulu, is a series of three-minute parodies called “1-2-3 Succeed!” starring comedian Fred Willard. Read...

What Street Vendors Can Teach Businesses About Twitter

Ok, I’ll be the first to admit that I have been hesitant to jump on the social media bandwagon. That being said, it has been an eye opening experience to see how so many companies are using it to grow their business. This post was written by Ann Handley, the Editor in Chief of MarketingProfs. It is a great example for someone who doesn’t understand how social media can fit into your marketing plan. Read more… What Street Vendors Can Teach Businesses About...
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