Animated GIF’s in Email

Yes I used an animated gif on my website. I’m sorry….I still love to see them when used properly and this Homer gif I found (don’t know who created it but I sure do enjoy it) makes me smile. Are there many instances when its appropriate to use one? No. Do they have an impact when used in the proper situation? Yes. Here is an article by Ros Hodgekiss that I thought you might enjoy.

Animated GIFs are going through a renaissance. In the last few months, we’ve seen them resurrected from the cringe-worthy virtual graveyard of ‘Under Construction’ banners and funny profile pics, to be redefined as fine art. This trend is particularly relevant to email design, where GIFs and CSS animations are the only way to add moving images, given the poor video support across the most popular email clients.

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