Why optimize HTML email for tablet devices?

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By Ros Hodgekiss

I know what you’re thinking – just as we’re coming to grips with optimizing our email newsletters for mobile, suddenly we have tablets like the iPad and Kindle Fire to make things interesting again. So here’s the good and the bad news. The good: if you’ve already created a responsive design for the iPhone, then adapting this for the iPad and similar devices is dead easy. The bad: it still requires extra testing, coding and sooner-or-later, it’s going to be what all your clients are asking for.

Before we provide any solid answers on whether or not we should all be optimizing our email campaigns for tablet devices, lets look at their uptake and some basic techniques for adapting your design for small, yet not-so-small screens. Read more….