Seasonal Employee Recruitment Email

Toys”R”US Email Blast Seasonal Recruitment Campaign
This campaign was used to drive people to a seasonal employee recruitment site. Toys”R”Us has to hire thousands of seasonal employees every year, and this is one tool they use to communicate to new and former employees. The copy speaks to their core philosophies. It’s about the joy and magical moments that Christmas brings, and how that translates into the employees part of providing happiness to all the customers. This creative had been used before, but this year we enlarged the apply buttons and made them the focal point. It took an underperforming email blast and completely changed the results. Also, adding an apply button at the bottom helped us double the click through rates from the previous year. Just some simple UI changes and the results go through the roof.