Life Concepts

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Life Concepts
This concept was created to help Verizon customers understand why upgrading their phone to a newer model will help them in their everyday life. The “Life in my pocket” headline lets people know it’s as easy as reaching into their pocket — to stay connected to family, friends, facebook, google calendars or many others apps that will make their life easier. Instead of focusing on the upgrade itself, this concept focuses in how an upgrade can help make their life easier.