Fedex uses YouTube and Hulu to go after small business

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NEW YORK (Reuters) – FedEx is famous for memorable television commercials, but like many big companies, it is following customers as they navigate from the television to the computer and in turn, shipping much of its marketing to the Web. One of the package delivery giant’s biggest Web campaigns, running on YouTube and Hulu, is a series of three-minute parodies called “1-2-3 Succeed!” starring comedian Fred Willard.

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