Measuring up email and social media

by Ros Hodgekiss

Depending on how much effort you put into your monthly newsletter or social media efforts, the capacity for each channel to drive traffic to your site can be quite variable. We found that a whole month of Facebook updates and tweets drives roughly half as much traffic to our site as our monthly newsletter does over the same period, meaning that the social media crowd (roughly 9% of this combined audience) generated 30% of resulting traffic from Facebook, Twitter and email:
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