Holiday Add-A-Line

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This concept was to encourage Verizon customers to add-a-line during the holiday season. It is a 4 panel folding piece that tells a story of a child being excited and in disbelief that his parents actually got him/her a cell phone for Christmas.  The offer is to add-a-line for only $9.99 a month. The message: It’s a great inexpensive way to give your kids exactly the gift they want… at a great price for you.