Verizon Wireless Lenticular

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Lenticular printing is a technology in which a lenticular lens is used to produce images with an illusion of depth, or the ability to change or move as the image is viewed from different angles. This technology was created in the 1940s but has evolved in recent years to show more motion and increased depth. Originally used mostly in novelty items, lenticular prints are now being used as a marketing tool to show products in motion. This direct mail piece used the technology to show the different functions of the phone. Several screens were used to help the consumer see the different functions/capabilities of the Motorola Storm. The lenticular also helped the piece stand out in the mailbox because of the thickness and eye catching appeal.