Billboard/Indoor Signage

Meijer “Hometown/Competitive Pricing” Campaign

These billboards and in-store signage carried the message of the Hometown/Competitive Pricing slogan. It was a program that would let consumers feel confident that the chain isn’t just a big corporate shopping mega center, but that their prices are specific to your hometown and competitively priced. That way you don’t waste your time running all over town when you know Meijer has your best interest and pricing in their mind.